Nghiệp vụ ngân hàng - Chapter 1: Objectives

Nội dung text: Nghiệp vụ ngân hàng - Chapter 1: Objectives

1. BUSINESS STRATEGY Lecturer: PHD. PHẠM QUỐC KHÁNH Banking Academy (Vietnam) khanhhvnh@gmail.com or khanhhvnh@yahoo.com Mobile: 0913210000
2. Introduction Business today: Dynamic Turbulence Uncertainty Complexity Yesterday Today •Inside strategy development •Consideration of environment in •Structured market strategy development. •Calculating area •“Reactors” in market. •Stable forecasts •Future not foresee. •Trends are surprising.
3. Introduction Strategic management process: External Audit Implement Generate, Implement Strategies: Measure & Vision Long-Term Evaluate, Strategies: Marketing, Evaluate & Objectives Select Mgmt Issues Fin/Acct, Performance Mission Strategies R&D, CIS Internal Audit
4. Introduction Objective: – Developing the ability to plan and implement strategy for general business organisations. Learning outcomes: – Analyse how the business environment is considered in strategy formulation. – Understand the process of strategic planning. – Examine approaches to strategy evaluation and selection. – Analyse how strategy implementation is realised.
5. Introduction Learning outcomes: 5- year business strategy for a company (assigned for each group). Assessment and Evaluation. Lecturer expertise: ▪ Research on business competitive advantages; ▪ Strategy planning for VDB; ▪ Business strategy for Vietnam commercial banks.
6. Training Outline 1- Strategy 2- Strategic formulation planning 3- Strategy 4- Strategy evaluation and implementation selection
7. Training Outline Part A- Strategy formulation: ▪ Objectives; ▪ External environment; ▪ Internal analysis; ▪ Strategic positioning I; ▪ Strategic positioning II. Part B- Strategic planning: ▪ The planning framework; ▪ Different approach to strategic planning.
8. Training Outline Part C- Strategy evaluation and selection: ▪ Strategy evaluation; ▪ Strategy selection Part D- Strategy implementation: ▪ Communication; ▪ Managing projects; ▪ Teams; ▪ Strategy implementation; ▪ Review and monitoring.
9. Training approach Presentation Concept & Tasks and Coaching Examples Adjustments GROUP Minimum 5 students per group. Each group selects industry for its company (10 minutes).
10. Business Strategy Group information ▪ List of members and Lead of group. ▪ Name of the company. ▪ Industry which the company do business (brief information about industry). ▪ Type: Existing or start-up business. ▪ Main market segments.
11. Part A- Strategy formulation Chapter 1- Objectives ▪ After finishing this chapter, you will be able to set- up objectives in different levels for a company (each group will decide the industry for a company). ▪ Chapter objectives: page 3.
12. Chapter 1- Objectives 1- Role and function of the objectives The role and function Other Objectiv Mission objectiv es es Stakehol ders
13. Chapter 1- Objectives 1- The role & function of objectives ▪ Definition: Objectives/Goals are the specific outcomes that an organisation wishes to achieve by carrying out its activities. ▪ Central role in strategy formulation. ▪ Stating as precisely as possible. ▪ Vision: “What do we want to become?” ▪ Vision example: “A national organisation which represents its members in all aspects of poultry and eggs on both a national and international level.”
14. Chapter 1- Objectives 1- The role & function of objectives ▪[?] List minimum 3 problems your company will have to face in case it has no objectives (10 minutes).
15. Chapter 1- Objectives 1- The role & function of objectives ▪ Provide direction for allocating company’s resources. ▪ Enable to break down objectives. ▪ What action needs to be takes. ▪ A focus for all activity. ▪ Targets for departments and individuals. ▪ Tools for control and supervision. ▪ Tools for evaluating the success of a company .
16. Chapter 1- Objectives 1- The role & function of objectives Goal 2 Goal 1 Goal 3 Vision
17. Chapter 1- Objectives 1- The role & function of objectives Researching Objectives Training Accreditation Objectives and Rating 2020 Top 5 universities in VN for B&F
18. Chapter 1- Objectives 1- The role & function of objectives ▪ Activity 1 (page 4). ▪ See objectives functions (page 4) as suggests. ▪ Individual presentation.
19. ChapterChapter 11 Objectives 1- Role2- andA hierachy function of of objectives the objectives A hierarchy of objectives Mission What business are we in? Startegic analysis Goals Where are we going? Choices Strategies Which routes have we selected? Policies What sort of framework is needed? Implementation Decisions What choice do we have? Actions How shall we do it?
20. Chapter 1- Objectives 1- Role and function of the objectives A hierarchy of objectives ▪ Objectives should be illustrated in different levels/ types for understanding/ planning/ monitoring/ measuring. ▪ Company level- Department level- Team/staff level. ▪ Long term- Medium term- Short term. ▪ Objective tree depend on business scale.
21. Chapter 1- Objectives 1- Role and function of the objectives A hierarchy of objectives Strategy Tactic Actions
22. Chapter 1- Objectives 1- Role and function of the objectives A hierarchy of objectives Product 1 Marketing objectives Department objectives Product 2 objectives Corporate objectives Salary objectives HR Department objectives Recruitment ▪ Activity 2 (page 5). objectives
23. Chapter 1- Objectives 1- Role and function of the objectives A hierarchy of objectives ▪ Activity 2 (page 5). Write down some realistic objective for your study program: a) Long- term (by the end of the academic year) b) Medium- term (by the end of the current term) c) Short- term (by the end of the next week) Try to place these into a hierarchy/ tree to see how they relate to each other.
24. Chapter 1- Objectives 1- Role and function of the objectives A hierarchy of objectives Academic year . 1st – 3rd year 4th year Goal 1 Goal 2 Goal 1
25. Chapter 1- Objectives 1- Role and function of the objectives A hierarchy of objectives Academic year Good job at a bank in Singapore 4th year 1st – 3rd year S.U BA degree in BTEC cert. with grade A Finance Goal 1 Goal 2 . Goal 1 Good EN skills Unit 7: Grade A Goal 2
26. Chapter 1- Objectives 1- Role and function of the objectives Business goals and objectives Vision “What do we want to become?” Shared Vision Creates harmony of interests Reduce daily sameness Provides opportunity & challenge
27. Chapter 1- Objectives 1- Role and function of the objectives Business goals and objectives Vision Vision example: A national organization which represents its members in all aspects of poultry and eggs on both a national and international level. [?] Develop vision statement for your group’s company (20 minutes).
28. Chapter 1- Objectives 1- Role and function of the objectives Business goals and objectives Primary and secondary objectives Long-term and short-term objectives Financial objectives Multiples objectives Corporate and unit objectives Technological objectives Product- market objectives
29. Chapter 1- Objectives 1- Role and function of the objectives Setting objectives process Agree the objectives • What do we want to archive? Prioritise the objectives • How important are they? Define the act. and task • What has to be done to archive the objective? Agree standards of • How will we be able to tell that the tasks have been performance completed to a satisfactory standards? Allocate roles • Who should performce the required tasks? Set and timetable • At what stages will we be able to identify that things performance criteria are being done to standard and to plan?
30. Chapter 1- Objectives 1- Role and function of the objectives Setting objectives Specifi c Timeta Measu ble rable SMART Realisti Agreed c
31. Chapter 1- Objectives 1- Role and function of the objectives Setting objectives ▪ Read example (page 9 and 10) in 10 minutes. ▪ Group work (30 minute): Think about a new project and follow the process to develop a 1- year business plan.
32. Chapter 1- Objectives 2- Mission “What is our business?” Clear mission is needed before alternative strategies can be formulated and implemented! •Enduring statement of purpose •Distinguishes one firm from another •Declares the firm’s reason for being
33. Chapter 1- Objectives 2- Mission Clear Business Vision Comprehensive Mission Statement
34. Chapter 1- Objectives 2- Mission Benefits from a strong mission Unanimity of Purpose Resource Allocation Mission Organizational Climate Focal point for work structure
35. Chapter 1- Objectives 2- Mission Products Markets Customers Services Technology Mission Employees Elements Survival Growth Public Profit Image Self-Concept Philosophy
36. Chapter 1- Objectives 2- Mission “What is our business?” [?] Complete Mission Statement Evaluation Matrix.
37. Chapter 1- Objectives 2- Mission “What is our business?” Activity 3- Write a short mission statement for each of the following: 1. An electronics company; 2. A university or a college; 3. Or your group’ company. Explain briefly how the nature and content of the mission statement may be different in different sorts or organisations.
38. Chapter 1- Objectives 3+4- Stakeholder and other objectives Communities Interest groups Strategic NGO’s partners Managers Providers Resource Donor owners Press/me dia Regulators Local authorities
39. Chapter 1- Objectives 3+4- Stakeholder and other objectives
40. Chapter 1- Objectives 3+4- Stakeholder and other objectives - Complete activity 4 (page 14)+ 5 (page 16) +6 (page 18) at home. - Make presentation on next session.